Let’s get familiar.
The Nintendo Switch has dominated the market since March 3, 2017
RECORD SALES
In four years, Nintendo has sold over 91 million units of the Switch, making it one of Nintendo’s best selling consoles ever.
WIRELESS
Its wireless Joy-Con controllers can attach to both sides of the console to support handheld-style play.
NINTENDO ON THE GO
Software supports online gaming through internet connectivity or local wireless connectivity with other consoles.
A HYBRID CONSOLE
The console itself is a tablet that can either be docked and used as a home console or used as a portable device.
TRADITIONAL HOME CONSOLE
They can also be used as a traditional home console or be used individually in the hand.
POPULAR GAMES
The Legend of Zelda, Mario Kart, Super Mario, Super Smash Bros., Pokemon Sword & Shield and Animal Crossing.
Switching the Switch
We want to rewrite who the Switch’s customer is.
CURRENT AUDIENCE
The Switch’s current audience are kids ages 6 -14 yo, their parents and women gamers ages 18 - 34 yo.
GOAL
Extend Nintendo Switch’s reach and relevance, while providing true benefits to adults 55+ yo.
THE ASK
Make Nintendo Switch relevant to adults aged 55+ through a Holiday ‘21 campaign by communicating the benefits of dexterity and mental agility/plasticity.
THE HOLIDAYS
THE HOLIDAYS ARE THE MOST DIVERSE TIME OF YEAR.
The holidays are celebrated in different countries, languages, income levels and endless different traditions in each family.
COVID HAS MADE US MORE DISTRACTED.
The threat of Covid has caused more unwanted distance to family and friends, especially during the holidays.
EVERYONE WANTS TO FEEL LIKE A KID ON CHRISTMAS MORNING.
No matter the age, we want to feel giddy, connected and make memories during the holidays.
AS YOU GET OLDER, YOUR FINE MOTOR SKILLS BEGIN TO DECLINE.
It's been proven that those who play video games have better spatial coordination and fine motor skills than those who don’t.
A WAY TO STAY CONNECTED EVEN WHEN YOU’RE APART.
As their mobility and energy decreases, older adults begin to isolate themselves, often leading to depression.
VIDEO GAMES AS AN OTC MEDICATION.
Without a stable mind, the elderly are more susceptible to other physical ailments. While video games aren't a cure, they are preventative.
VIDEO GAME BENEFITS
THE BRIEF
PROBLEM
The holidays have a spectrum of traditions.
INSIGHT
There’s no correct way to celebrate.
THE STRATEGY
Make a new tradition.
THOUGHT STARTERS
FLIP THE STEREOTYPE
Instead of a kid holed up in their basement, it’s a grandparent in their adult child’s basement.
GRANDFLUENCERS
Grandma Gamers are taking over social media.
INTERGENERATIONAL GAME PLAY
Older and younger generations don’t always enjoy the same forms of entertainment, but they all enjoy playing a Switch.
STAY IN TOUCH
Finding connection is now harder than ever, but being alone in your house doesn’t have to feel so alone.
With Nintendo Switch, being alone never felt more together.
NINTENDO CAFE -
THE CONNECTION
Take game night to another level with coffee and a little friendly competition. We’ll open up a pop-up coffee cafe where players can hang out and get to know each other all while deciding which smash character is the best character (hint: he’s the pink one).
MERRY SWITCHMAS
For one day, switch players can find connections off the screen…and then back on the screen. We’ll host a holiday market filled with pop-up game booths where you can face off on Rainbow Road with someone you haven’t met yet. It’s a classic holiday market with a little twist of switch.
PHONE BOOTH TAKE OVER
Stop by and play a game or two with a stranger at these select pop-up phone booths.
Users simply pick a side of the booth and play the opponent on the other side.
CONNECTING THOSE WHO HAVE LOST CONNECTION
If you’re struggling to know how to deal with loneliness, you usually resort to the comfort of Google for help.
Any words associated with loneliness will bring up this message to let you know you can’t find connection with Nintendo Switch.
SWITCH MERCH
Rep Mario, Toad or anything that lets people know you’re ready for game.
Grab some Switch swag and press play.
