Super Bowl 2023
Telluride X-Pro: For larger than life adventures.
We buy SUVs with visions of grand adventures but we don’t follow through.
We get complacent while our AWD SUV sits in a parking lot.
In fact, 9 out of 10 SUVs never leave the payment.
And some are so fancy you wouldn’t dare to get them dirty, inside or out.
Telluride X-Pro:
Rugged for when you seek adventure.
And capable for when it finds you.
Stylish enough to fit in anywhere and rugged enough to take on anything.
It’s a premium SUV that can also do real SUV things.
It’s ready to get out there and make even the simplest of tasks epic.
It won’t let the complacency of daily life stop you from living.
When you're a parent, you know that forgetting something your child loves, even something small, can turn into a meltdown of epic proportions.
You need a vehicle that’s capable enough to go on larger than life adventures to save the day, like the Telluride X-Pro.
So for Kia’s 2023 Super Bowl spot, we took a forgetful dad on an unforgettable journey for a missing Binky.
Head of Strategy: Melissa Cabral
Associate Strategy Director: Kelly Slater
Executive Creative Director: Courtney Pulver
Executive Creative Director: Robert Casillas